And retail store owners will not be able to remember exactly where the product is if it is not arranged scientifically. Products at the store should be neatly arranged, reasonable, and easy to find because customers do not want to spend too much time searching for the product they need.

Systematically Organize Products For Easy Finding Here are some principles of planogram to help the manager arrange the most professional, eye-catching store. Besides, the complexity of the planogram is also governed by many other applications.Ī planogram drawing can be modified many times Principles Of PlanogramĪs can be seen, the most obvious purpose when applying planogram in retail is to help increase the maximum revenue and profit for the store. Each planogram can be edited until the most optimal sales space is created.ĭepending on the size, product model, distribution needs, and store business, the planogram can be simple or complex. At the same time, it helps managers have a comprehensive view of the storage space. Visual merchandising planogram helps retailers plan space usage and collect data to make smarter merchandising choices. Each planogram is considered a visual drawing, showing each product's detailed location and information.ĮBOOK: VISUAL MERCHANDISING - HOW TO MAXIMIZE SALES

The purpose of planogram is to attract consumers' attention, thereby increasing sales rates. In English, planogram is used to mean a chart, diagram, or model showing the location of products. It presents the aisles and product positions the store wants to arrange and display to maximize sales. What is a planogram in retail? Many people who are new to marketing often wonder what the concept of planogram is. In fact, planogram is a graphic representation of a store. Today’s article aims to help you seek the answer to the inquiry, what is planogram ? Why does it matter in the retail industry What Is Planogram? Simultaneously, retailers need to guarantee their customers could have the best shopping experience at stores.īut how could they achieve that? The question is to leverage planograms. They focus on displaying their merchandise in a more strategic way whilst cutting wasted store space. Modern retailers who want to take on the likes of their competitors are using their store space to maximize sales.

It is reported that the retail industry hit the unprecedented increase in the new normal.

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